Apple has been known for dipping its toe into the idea of using Skeuomorphism with design. A skeuomorph is a design on an object that makes it look like something else (i.e. the Mac Calendar looks like an actual desktop calendar). Now there’s suddenly talk of people wanting to get rid of it.
I’m personally a fan of skeuomorphism (If I could, I would make my entire OS resemble the controls to a pirate ship). Unfortunately, designers don’t see it the same way and skeuomorphism is on its inevitable way out. Why are designers getting rid of it? What spurred the change and what’s the future of it? I did some work on The Google for the benefit of mankind and here’s why it’s happening:
I recently had the experience of reading about a marketing company I liked, and then spending close to an hour just trying to find their website on Google. I finally found them by aimlessly typing in different combinations of their company’s name into the search bar. Search Engine Optimization (SEO) is an aspect of website maintenance that some users tend to overlook, and it can have crippling results.
Appearing as a top result on a Google search is also an effective marketing tool that some people aren’t taking advantage of. As someone who both sees the effects of bad SEO, and wants to increase blog traffic, I looked into maintaining SEO hygiene. To help anyone who reads this blog, as well as myself I did some labor on The Google, and here’s what I came up with:
The internet is riddled with advice on what to do once you’ve graduated and are looking for a job. LinkedIn is overflowing with inspirational articles directed toward graduates of 2013, but graphic art majors face the daunting hurdle of having their work previewed and weighed against other applicants.
So you’ve read the articles, and you’ve gone through the motions of applying for jobs. Your resumes are out; your cover letters are impeccable; your portfolio site is up to date, and you’re waiting for calls. Now what?